Internet has become one of the basic needs in the recent times. Be it offices or schools, every household and every individual has access to internet. Also, everyday there are millions of searches on the web.
When we want to search something in Google, we type a word or a sentence in the search bar. Within seconds, many websites with similar content appear on the screen.
How does this happen?
It happens through search engines.
What is a search engine?
Search engine is software which is used to search anything online. It consists of programs called crawlers, spiders or bots that crawl across the web and find relevant information or results. These results are called the search engine results.
You might have observed that the content in the topmost website on the screen is more relevant to what you have typed in the search bar than the other websites’ content.
This happens when the search engine results are optimized and this is where the SEO services takes place. Each company has its own search engine and undergoes a similar type of optimization.
For example: search engines in Google, Amazon, Microsoft Bing, etc.
SEO: Search Engine Optimization
Search Engine Optimization or SEO is a process of improving the quality of a website, such that it stands out among several websites with similar content. It provides a good quantity of web traffic to a website.
SEO was first founded by Bruce Clay who is also known as the “father of SEO”. It was created in the mid 1990’s and in 1997 the use of the term “SEO” came to use. From then this process of optimization revolves across the globe.
The SEO process has a lot of benefits, some of which are:
- The website will have a defined place in the webpage.
- SEO promotes your website, hence increasing the number of visitors on your website.
- The quality of the content in the website will be increased.
- Since the web traffic is higher the return on investment on your website will also be higher.
The use of web is casual these days. With the high standard search engines and optimization process also come risks of frauds and misuses. One should be careful when uploading content and also while browsing the web, because when it comes to the virtual world our safety is on our fingertips.